Selected Work
While much of my background is rooted in design and motion systems, I’ve consistently gravitated toward work that blends storytelling, technology, physical space, and audience engagement.
These selected projects explore experiential thinking across large-scale displays, emerging technology, public installations, and interactive brand experiences.
Stripe – Times Square Anamorphic Displays
As part of Stripe’s broader “Make Progress” campaign, we extended the brand’s visual system into a series of large-scale anamorphic LED installations in Times Square.
Rather than simply reformatting existing content, each piece was redesigned specifically for the unique architecture and viewing angles of the four-story wraparound screens. From immersive Zoom workspaces to Rivian’s expanding environmental landscapes, the work explored how motion, scale, and spatial illusion could transform a public advertising experience into something more dimensional and cinematic.
McDonald’s Times Square Flagship — Experiential Pitch
While at The Mill Chicago, I co-led a pitch exploring how McDonald’s flagship Times Square screen could evolve into a dynamic, living brand experience.
Our approach extended beyond traditional OOH, introducing a tiered content ecosystem spanning animated brand moments, real-time data-driven content, and interactive experiences designed specifically for the scale and energy of Times Square. The proposal also included a custom content management system that enabled continuous programming, flexible scheduling, and future expansion across the massive architectural display.
Art on the Mart – Projection Mapping Concepts
In a pitch for Chicago’s Art on the Mart program, we explored how large-scale projection could transform the iconic facade of the Merchandise Mart into a dynamic public canvas.
Rather than approaching the building as a traditional screen, the work focused on developing procedural visual systems that responded to the architecture itself — from grid-based compositions to flowing color systems. The project explored how motion, scale, and environmental storytelling could create shared moments of wonder across the city skyline.
Tony the Tiger — AR Packaging Experience
As part of a broader campaign for Kellogg’s and Tony the Tiger, we explored how augmented reality could extend a familiar physical product into a playful interactive experience. Using real-time 3D technology in Unity, viewers could point a phone or tablet at the cereal box to reveal an animated Tony emerging from the packaging itself.
The project explored how physical products, character animation, and mobile interaction could work together to create lightweight moments of surprise and engagement.
Chicago
My family and I first moved to Chicago in 2012 after I accepted a Creative Director role with Digital Kitchen. While the studio was widely known for its cinematic title design, it was also exploring early experiential work including The Cosmopolitan of Las Vegas’ award-winning digital lobby columns.
I later joined The Mill as part of its Chicago expansion, where I became a regular presenter for the studio’s Emerging Technology initiatives. Alongside our EP team, I led capabilities presentations for agencies across Chicago while also speaking internationally at conferences including OFFF, FITC, and CAMP Fest (where I met Ryan Honey).
The work reinforced something I’ve always enjoyed: translating emerging creative technologies into experiences that feel approachable, inspiring, and human.
Although my career later took my family to Los Angeles for roles with Netflix and BUCK, we always considered the Chicago area home. In 2025, we returned to the Midwest and settled just outside the city in Northwest Indiana.
Presenting The Mill’s emerging tech capabilities in Chicago.
My 2017 speaking “tour tee” gag.
The Mill — Emerging Tech Showreel